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I recently found myself admiring a family’s home library. There were probably close to a hundred books – on self-improvement, diet, business, faith, finance, success…you name it. Everything you could possibly want to master was covered between the pages of all those books. And when you stop to consider and compound those books in one family’s [...]
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(Click above to play audio blog) Have you ever asked yourself that question? Not only is it a million dollar question, but solving it is worth a million dollars – literally!...in lost sales revenue and profits. Why is it such a struggle, even a battle, to get your people to use the systems that you give [...]
Fishing is uncannily like marketing. Sounds controversial, doesn’t it? But before you write off the idea, keep reading and see if you agree. We can learn a great deal about marketing from fishing. Like fishing, marketing for lead generation must be a strategic and often omni-channel practice that, done well, can provide handsomely for your family and [...]