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Once upon a time, in an office not so far away, worked a bunch of people who bragged pride fully about their abilities to multi-task – even comparing themselves to one another constantly trying to “out multi-task” each other. Hour after hour of multi-tasking slipped past and so did the productivity. When the fairy godmother Focus [...]
Looking to market your senior living or senior care services? Good! Because 87% of people who contact you, will check you out online BEFORE they contact you in person or by phone. And that number is not getting any smaller, so you’d better get on the ball! Here’s the kicker – if your Prospects and Referral [...]
If we can crack the code of what’s going on in the mind of the hardest person to sell to on the planet, we can sell to anyone! This weekend, we (my husband, my daughter and myself) went car shopping. Our initial strategy was to buy a new vehicle for my husband to drive until my [...]
I once had a boss who gave me a mug that read, “Denial is not a river in Egypt.” It was a constant reminder that sticking your head in the sand is no way to manage – in life or in business! And over the years, I have come to learn (through bruises and bumps) that [...]
Lessons From A Bear: 8 Clues Your Sales Software Is Costing You Occupancy and/or Sales Revenue Let’s face it. Sometimes we hang on to things or people or mindsets that are not good for us because they are comfortable. Or because the “devil that is known is better than the devil that is not known”. Or [...]
3 Reasons Why It's Time to Break Up With Your Old CRM In many relationships, there finally comes a time to break up. You’ve tried to make it work because you’ve invested a lot in the relationship, but it’s just not working. Even though it’s hard and you can’t quite think of the future without the [...]
I recently found myself admiring a family’s home library. There were probably close to a hundred books – on self-improvement, diet, business, faith, finance, success…you name it. Everything you could possibly want to master was covered between the pages of all those books. And when you stop to consider and compound those books in one family’s [...]
(Click above to play audio blog) Have you ever asked yourself that question? Not only is it a million dollar question, but solving it is worth a million dollars – literally!...in lost sales revenue and profits. Why is it such a struggle, even a battle, to get your people to use the systems that you give [...]
Fishing is uncannily like marketing. Sounds controversial, doesn’t it? But before you write off the idea, keep reading and see if you agree. We can learn a great deal about marketing from fishing. Like fishing, marketing for lead generation must be a strategic and often omni-channel practice that, done well, can provide handsomely for your family and [...]
