I once had a boss who gave me a mug that read, “Denial is not a river in Egypt.” It was a constant reminder that sticking your head in the sand is no way to manage – in life or in business!
And over the years, I have come to learn (through bruises and bumps) that what you don’t know CAN (and probably IS) hurting you. The problem is, you don’t know how bad!
So if information is truly power, it’s important to ask yourself these questions. Can I get this important information with my current systems?
- Do you know the reasons you are losing prospects? Is it location, amenities…or simply due to poor follow up?
Can you identify your top Referral sources with the click of a button? - Do you know how many active and new Prospects you’re working? And, where they are in the process?
- Do you know if your team is doing their follow up and where they are in the follow up process for each Prospect?
- Can/Do you communicate easily by email or print with your Prospects, family members, Referral sources with ease?
- Do you know your marketing activity ROI? (Average industry cost per lead is $500) What efforts are working well and what is wasting your money? Where are those marketing leads in your pipeline?
- Are you still manually tracking activity in spreadsheets? How accurate, objective and up to date is that, really?
- Are your reports useful, clumsy or subjective? (Does it involve a bowling ball and roller skates to pull a report?
If you don’t know those answers now, I assure you that you are missing sales and leaving revenue on the table. Because what you don’t know IS hurting you.
(You would know those answers if you were using Occupancy Advantage today.) Occupancy Advantage Plug & Play gives you back that information and your revenue.
